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Aug 30, 2023

In Episode 205, “Fanfluencers,” Flourish and Elizabeth use a listener voicemail on fan screenings for Red, White & Royal Blue to dive into a broader conversation about influencers, fandom, and the Hollywood strikes. Marketers today know more about fans than they ever have before, and more types of properties are both targeting and featuring fans in their promotional campaigns. How does that sit within the broader entertainment ecosystem—and what does it mean for fan communities?